|
|
|
|
|
Mpact Marketing Concept's E-zine Publishing Information |
|
11 Quick (and Good) E-zine Content Ideas
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch. 1. Give real-life examples. Describe a problem you've solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you've helped customers address challenges - "case studies" if you will. This positions you as the expert in your readers" minds more than your coming out and saying so. 2. Think of three areas in which you'd like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells. 3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don't be afraid to offer your own opinion - your readers want to know it. After all, YOU are the expert! ; ) 4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that's two months' worth of content, right off the bat! And if you can't think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they're most interested in learning more about. 5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you've learned elsewhere - just give them full attribution. Or give your opinion of the event or article itself - your readers will appreciate your frankness. 6. Offer a list of your top 5 or 10 tips on a certain subject. It's much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you "fire your biggest gun" last, you risk losing your audience before they get to the good stuff.) 7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.) 8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, "AKB MarCom Tips," I featured reviews of my favorite four copywriting resource books. I then later posted them at my Web site. 9. Invite readers to write you with their own questions, and answer one in each issue. Right after their question, publish the person's name, business, e-mail, and Web site address. They'll enjoy the attention/publicity! 10. Invite readers to send in profiles. Ask them to tell you about themselves - their names, businesses, locations, and how they use the information gained in your e-zine. Feature one profile in each issue or one every few issues. 11. When all else fails, borrow an article! There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is you're required to leave the entire article intact, including the author's promotional information. Here are three places to check out for free content: Business Article Announce List - http://groups.yahoo.com/group/aabusiness Marketing Seek - http://www.marketing-seek.com World Wide Information Outlet - http://www.certificate.net/wwio/index.shtml One last note: Keep in mind that if your e-zine's main objective is to get you more clients and customers, you should not feature other writers' articles more than once in a blue moon. Showcasing other professionals on a regular basis undermines the idea of establishing YOU as the expert in your readers' minds. (c) 2002 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: One of my brightest and most successful mentoring clients, copywriter Mark Pocock, told me something shocking this morning. Mark is fully booked--even in this crazy economy--but nevertheless, he managed to slip away for a couple of days to attend an... Next month, you can find out in a couple days what I spent years learning... rather slowly, awkwardly and painfully. The publishing industry is like a cross between • an obstacle course • a live minefield, and • a treasure... If real-estate (and now, wealth-building) guru Robert Allen has made one lasting contribution to Western (make that World) Civilization, I would nominate the phrase I'm almost sure he came up with: "Multiple Streams of Income." Entrepreneurs and those born into... It may be the most memorable scene from American movies in the 1960s. A graduation party at his parents' home in Pasadena, California. Mr. McGuire (played by Walter Brooke) comes up to Benjamin (the young Dustin Hoffman) and the following... Here's the skinny: A Great Offer will boost your sales more than anything else. But what is a great offer? Ah, that's the question few can answer. "Million Dollar" Mike Morgan did... and he appeared on a free teleseminar with... The smartest people I know these days aren't debating whether or not we're in a recession -- they're taking action to counter the effects of a slowed economy on their business. I recently contributed a chapter to Scott Aughtmon's excellent... If you are in Internet marketing, you've probably heard of John Reese. He made business history four years ago with his product Traffic Secrets. The sales letter, written by my friend copywriter extraordinaire Michel Fortin, brought in over $1 million... A number of people today asked me about the secret alliance between me, super-copywriter Million Dollar Mike Morgan, and Traffic Geyser co-creator Frank Sousa. Hey, I'm sworn to secrecy on this project. So I can't say much. But, I can... Top freelance copywriters Ryan Healy and John "Angel" Angelache noticed that a lot of other copywriters are having the "Rodney Dangerfield problem" -- namely, they don't get no respect from their prospects and clients. It's a real problem. Fortunately, there... The man who hired him to go on-camera revealed in USA Today last week that Tim Russert repeatedly refused because, he said, he was ugly. Finally he gave in and said yes. He didn't change the way he looked. But... If you become a skilled copywriter, sooner or later, you're going to run into a situation like one of my mentoring clients did recently. The publisher of an info-product on making money in a niche market hired a copywriter. The... ... a video sales letter! Video has gotten easier and easier to put up on the Web, and now Mike Stewart has (once again) come up with some great innovations to make posting video sales letters easier than ever before.... Just returning from three solid days of deep focus on just the right word (as a teacher at John Carlton's fabulous 3-day 17 Points of Copywriting workshop), I was astounded to see the above headline in this morning's San Francisco... I know a guy who has raised over $100 million for other companies and recently convinced a major Hollywood studio to do a licensing deal that could end up making Internet history. Usually people like that don't bother to talk... Famous advertising guru of yore, James Webb Young, said it many years ago: Every advertiser has the same problem, and that is to be believed. What makes people believe you? That's pretty well known: it's proof, of the benefits and/or... Last Monday, I interviewed "reluctant guru" Nancy Andrews, a very sharp search engine guru. How sharp? She and her husband are #1 on Google in their business, The Golf Collection, on for their chosen keywords, "golf gifts." She's helped others... A lot of people have asked me if I'm going to put on a live copywriting seminar this year. The answer is no... not exactly. I won't, but, I only have ONE live program where I'll be teaching. I'll be... This weekend I spent three electrifying days at Michael Cage's small, intimate and cutting-edge powerful seminar on how to use teleseminars and webinars to make maximum marketing profits. Michael is an old friend of mine and has really stayed under... I was at the grocery store today (Sunday) strolling past the magazine rack when these words jumped out at me: There Will Be BloodWhy The Right Hates McCain It was the cover headline for Newsweek magazine (which doesn't look like... Mr. Moneyfingers" is the nickname given by a client to Chris Haddad, one of the outstanding copywriters I'm mentoring.Chris joined me Thursday for a conversation you can listen to on the Web. We talked about how to set up a... |
|
|
|
RELATED ARTICLES
Top 10 Tips to Give Your Newsletter Impact! There are thousands of email newsletters or "ezines" produced every week, and most of them have great material and are written by passionate people who want to share valuable information. Unfortunately, very few of them have many subscribers. The Future of Email Newsletter The future of email Newsletter - Llando Ford 07.28. Newsletter Software Newsletter SoftwareWhat types of newsletter software can I use to make the creation and publishing of my newsletter an easier task?Newsletter Software can be divided into different categories.1. How Many Articles Can An Author Write As An Expert In A Field? More and more smart business people are finding the value of writing articles and putting them online in order to propel their expert status in their field. From this they develop a clientele base, which will patronize their businesses. 10 Ways, How To Get Significant Exposure For Free Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. 11 Quick (and Good) E-zine Content Ideas Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. 3 Things You Need to Do to Turn Net Information into Cash Although we are in the information age, very few people have been able to turn the colossal amount of free accessible information available online, into cash or business success.a) Specialize One of the reasons for this is that there is actually too much information available online. 7 Useful Free Services For E-publishers If you want to have an online business, without doubt, you should have your own newsletter. Why is that important? Most people won't buy your product on their first visit to your web site. Ezines - An Excellent Approach To Internet Marketing What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through the Internet. 5 Keys To A Successful Ezine There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.1- HostingYou need good reliable hosting for your website. Location, Location, Location The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience. Why I Started My Ezine Why I started this E- ZineSit back, and travel with me.I discovered my need to write and gather inspiring stories about baseball as I drove on route 80 in Northern New Jersey in February 2004. Who Should Offer an Ezine? If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine. Your ezine's purpose is two-fold: 1 - It should give your clients and potential product buyers something that benefits them-tips, feature articles, resources and special offers. Create An Ezine To Get People Back To Your Site I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. Good News About Getting Published So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. 10 Benefits Of Submitting Articles To Ezines 1. You'll brand your web site, business and yourself by submitting articles to ezines. Learn How to Choose a Great Topic for Your Newsletter Since you're going to write your newsletter on a regular basis, it's essential that you choose a topic you're passionate about. Otherwise, it will be too boring and difficult for you to keep writing a valuable, informative article every day, week, or month. Subscriber Incentives: Are They Effective? Peter Boulder of Pepper and Rodgers Group tells a story of a friend of his who recently visited New York City. His friend spotted an ad that read something like: "Buy at our grocery store and if the cashier doesn't smile at you when you check out, everything in your cart is free. Where And How To Get Information For Your Newsletter And Ezines With the rapid expansion and diversion of commerce, manufacturers, career seekers and even hobbyist move into more and more specialized areas of endeavor, there is an increase need for more information. Newsletters and ezines are the high profit way to cash in on that market for specialized information. Ezines VS. Trade Journals As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case.
|
| Home | Site Map |
| © 2008 Mpact Marketing Concepts |