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Mpact Marketing Concept's E-zine Publishing Information |
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Ezine Publishing Donts
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers. "Too many clicks." Give them an easy way to subscribe or unsubscribe. Don't make them have to click, and click, and click to find your subscription box. "Tell us what's there." Include some sort of table of contents in your ezine. While this may cause someone to delete a particular edition, it will cause others to read it. "Too many ads." While most business owner subscribers understand that there is no free ride, too many ads, including ads between articles, annoy them. The key is ads targeted to your ideal clients. Keep that in mind and ads will be read and clicked on. "Tell us when something ends." Space does not indicate when an area of an ezine ends and another starts - a border does. But please don't use all CAPITAL LETTERS to highlight the topic in your e-zine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.) "Just the facts." Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will complete the entire form, most will "move on." "Permission marketing." It's about receiving permission to add someone to your elist or having them add themselves. Know that when you purchase an item from someone's web site, you'll be on their mailing list, too. "Let us read the article." Don't distribute ads in between your article or tips. Provide ads, yes-you ARE running a business - but let them read the article. "Watch the emotions." Do not over use exclamation marks, question marks, etc. Newsletters are NOT priority mail, so don't flag them as such. "Tell us." Tell us what we're going to get and how often. Most subscribers don't mind receiving mail daily or weekly - if they know that's what they've subscribed to. "Give it to us." If you promised a free report, make sure that the links to them appear after someone subscribes to your ezine. ©2005 Maria Marsala. From Ezine Power: Attract Clients, Grow Profits, and Quickly Become Known As An Expert In Your Field, an program that help small business owners increase your profits on the Internet. http://www.CreateEzine.com One of the many dynamic programs, informative articles, and exceptional business and marketing training tools created by Elevating Your Business to support your business success. Visit our site to learn more and receive 2 reports http://www.ElevatingYourBusiness.com right now.
MORE RESOURCES: One of my brightest and most successful mentoring clients, copywriter Mark Pocock, told me something shocking this morning. Mark is fully booked--even in this crazy economy--but nevertheless, he managed to slip away for a couple of days to attend an... Next month, you can find out in a couple days what I spent years learning... rather slowly, awkwardly and painfully. The publishing industry is like a cross between • an obstacle course • a live minefield, and • a treasure... If real-estate (and now, wealth-building) guru Robert Allen has made one lasting contribution to Western (make that World) Civilization, I would nominate the phrase I'm almost sure he came up with: "Multiple Streams of Income." Entrepreneurs and those born into... It may be the most memorable scene from American movies in the 1960s. A graduation party at his parents' home in Pasadena, California. Mr. McGuire (played by Walter Brooke) comes up to Benjamin (the young Dustin Hoffman) and the following... Here's the skinny: A Great Offer will boost your sales more than anything else. But what is a great offer? Ah, that's the question few can answer. "Million Dollar" Mike Morgan did... and he appeared on a free teleseminar with... The smartest people I know these days aren't debating whether or not we're in a recession -- they're taking action to counter the effects of a slowed economy on their business. I recently contributed a chapter to Scott Aughtmon's excellent... If you are in Internet marketing, you've probably heard of John Reese. He made business history four years ago with his product Traffic Secrets. The sales letter, written by my friend copywriter extraordinaire Michel Fortin, brought in over $1 million... A number of people today asked me about the secret alliance between me, super-copywriter Million Dollar Mike Morgan, and Traffic Geyser co-creator Frank Sousa. Hey, I'm sworn to secrecy on this project. So I can't say much. But, I can... Top freelance copywriters Ryan Healy and John "Angel" Angelache noticed that a lot of other copywriters are having the "Rodney Dangerfield problem" -- namely, they don't get no respect from their prospects and clients. It's a real problem. Fortunately, there... The man who hired him to go on-camera revealed in USA Today last week that Tim Russert repeatedly refused because, he said, he was ugly. Finally he gave in and said yes. He didn't change the way he looked. But... If you become a skilled copywriter, sooner or later, you're going to run into a situation like one of my mentoring clients did recently. The publisher of an info-product on making money in a niche market hired a copywriter. The... ... a video sales letter! Video has gotten easier and easier to put up on the Web, and now Mike Stewart has (once again) come up with some great innovations to make posting video sales letters easier than ever before.... Just returning from three solid days of deep focus on just the right word (as a teacher at John Carlton's fabulous 3-day 17 Points of Copywriting workshop), I was astounded to see the above headline in this morning's San Francisco... I know a guy who has raised over $100 million for other companies and recently convinced a major Hollywood studio to do a licensing deal that could end up making Internet history. Usually people like that don't bother to talk... Famous advertising guru of yore, James Webb Young, said it many years ago: Every advertiser has the same problem, and that is to be believed. What makes people believe you? That's pretty well known: it's proof, of the benefits and/or... Last Monday, I interviewed "reluctant guru" Nancy Andrews, a very sharp search engine guru. How sharp? She and her husband are #1 on Google in their business, The Golf Collection, on for their chosen keywords, "golf gifts." She's helped others... A lot of people have asked me if I'm going to put on a live copywriting seminar this year. The answer is no... not exactly. I won't, but, I only have ONE live program where I'll be teaching. I'll be... This weekend I spent three electrifying days at Michael Cage's small, intimate and cutting-edge powerful seminar on how to use teleseminars and webinars to make maximum marketing profits. Michael is an old friend of mine and has really stayed under... I was at the grocery store today (Sunday) strolling past the magazine rack when these words jumped out at me: There Will Be BloodWhy The Right Hates McCain It was the cover headline for Newsweek magazine (which doesn't look like... Mr. Moneyfingers" is the nickname given by a client to Chris Haddad, one of the outstanding copywriters I'm mentoring.Chris joined me Thursday for a conversation you can listen to on the Web. We talked about how to set up a... |
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