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Mpact Marketing Concept's E-zine Publishing Information |
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How to turn your Newsletter into a Web Page...in 45 seconds!
Do you place back-issues of your Newsletter onyour website? There are two good reasons why you should: (1) It shows potential subscribers that you'reserious about your Newsletter (2) Newsletters are rich in keywords, so it'sa very good idea to turn back-issues of yourNewsletter into HTML documents and then submitthem to the major Search Engines Here's a little trick that will help you formatyour Newsletter as an HTML document: Copy the text of your Newsletter into a text editorsuch as NOTEPAD. Then copy the text from NOTEPAD into Microsoft Word.You'll notice that in your Word document, each lineends with a Paragraph Mark. Now go to EDIT | REPLACE. Place your cursor in the first field, where it says'Look For'. Now click on 'More' and then on 'Special' andselect the first item in the list ('Paragraph Mark').The symbol for a paragraph mark will now appear inthe first field (a hat followed by a 'p'). Now place your cursor in the field below, where itsays 'Replace With' and type You'll find that every single paragraph mark inyour Word document has been replaced with Now copy the entire Word document into a new NOTEPADdocument and save it, using the file extension .html(Note: NOTEPAD doesn't offer you the option to save asan HTML document, but don't worry; just type .htmlafter the name you gave the file, and it will be savedas an HTML document). Close that html document and then open it again andyou'll find that your Newsletter is perfectly formatted,with the exact same line breaks that you had in theemail version of your Newsletter. ------------------------------------------------------------
MORE RESOURCES: One of my brightest and most successful mentoring clients, copywriter Mark Pocock, told me something shocking this morning. Mark is fully booked--even in this crazy economy--but nevertheless, he managed to slip away for a couple of days to attend an... Next month, you can find out in a couple days what I spent years learning... rather slowly, awkwardly and painfully. The publishing industry is like a cross between • an obstacle course • a live minefield, and • a treasure... If real-estate (and now, wealth-building) guru Robert Allen has made one lasting contribution to Western (make that World) Civilization, I would nominate the phrase I'm almost sure he came up with: "Multiple Streams of Income." Entrepreneurs and those born into... It may be the most memorable scene from American movies in the 1960s. A graduation party at his parents' home in Pasadena, California. Mr. McGuire (played by Walter Brooke) comes up to Benjamin (the young Dustin Hoffman) and the following... Here's the skinny: A Great Offer will boost your sales more than anything else. But what is a great offer? Ah, that's the question few can answer. "Million Dollar" Mike Morgan did... and he appeared on a free teleseminar with... The smartest people I know these days aren't debating whether or not we're in a recession -- they're taking action to counter the effects of a slowed economy on their business. I recently contributed a chapter to Scott Aughtmon's excellent... If you are in Internet marketing, you've probably heard of John Reese. He made business history four years ago with his product Traffic Secrets. The sales letter, written by my friend copywriter extraordinaire Michel Fortin, brought in over $1 million... A number of people today asked me about the secret alliance between me, super-copywriter Million Dollar Mike Morgan, and Traffic Geyser co-creator Frank Sousa. Hey, I'm sworn to secrecy on this project. So I can't say much. But, I can... Top freelance copywriters Ryan Healy and John "Angel" Angelache noticed that a lot of other copywriters are having the "Rodney Dangerfield problem" -- namely, they don't get no respect from their prospects and clients. It's a real problem. Fortunately, there... The man who hired him to go on-camera revealed in USA Today last week that Tim Russert repeatedly refused because, he said, he was ugly. Finally he gave in and said yes. He didn't change the way he looked. But... If you become a skilled copywriter, sooner or later, you're going to run into a situation like one of my mentoring clients did recently. The publisher of an info-product on making money in a niche market hired a copywriter. The... ... a video sales letter! Video has gotten easier and easier to put up on the Web, and now Mike Stewart has (once again) come up with some great innovations to make posting video sales letters easier than ever before.... Just returning from three solid days of deep focus on just the right word (as a teacher at John Carlton's fabulous 3-day 17 Points of Copywriting workshop), I was astounded to see the above headline in this morning's San Francisco... I know a guy who has raised over $100 million for other companies and recently convinced a major Hollywood studio to do a licensing deal that could end up making Internet history. Usually people like that don't bother to talk... Famous advertising guru of yore, James Webb Young, said it many years ago: Every advertiser has the same problem, and that is to be believed. What makes people believe you? That's pretty well known: it's proof, of the benefits and/or... Last Monday, I interviewed "reluctant guru" Nancy Andrews, a very sharp search engine guru. How sharp? She and her husband are #1 on Google in their business, The Golf Collection, on for their chosen keywords, "golf gifts." She's helped others... A lot of people have asked me if I'm going to put on a live copywriting seminar this year. The answer is no... not exactly. I won't, but, I only have ONE live program where I'll be teaching. I'll be... This weekend I spent three electrifying days at Michael Cage's small, intimate and cutting-edge powerful seminar on how to use teleseminars and webinars to make maximum marketing profits. Michael is an old friend of mine and has really stayed under... I was at the grocery store today (Sunday) strolling past the magazine rack when these words jumped out at me: There Will Be BloodWhy The Right Hates McCain It was the cover headline for Newsweek magazine (which doesn't look like... Mr. Moneyfingers" is the nickname given by a client to Chris Haddad, one of the outstanding copywriters I'm mentoring.Chris joined me Thursday for a conversation you can listen to on the Web. We talked about how to set up a... |
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