|
|
|
|
|
Mpact Marketing Concept's E-zine Publishing Information |
|
10 Critical Things To Do Before You Spend A Dime In Advertising
"Research?" Let's say it again? "Research"?Grrrrrrrr. The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work. Let's analyse the word itself. "Search" means to go looking for something and "re" means "again". Put them together and it means to go looking for something again. Guess what? Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don't like doing research, well basically, that's too bad. It's time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:
So let's say the word again and this time let's say it slowly and with a smile? :O) R E S E A R C H :o) See, it doesn't seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis. It's time consuming It's annoying Sometimes it's a right royal PITA (Fill in the blanks with this one ;O)) However, it's a necessary evil so let's learn to really love it. Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works. And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information. Here's 10 things to do before you spend a dime on advertising: By taking the time to wait for these answers and going over the responses carefully you will immediately be able to place ezines in rankings of importance as a result of the answers you receive. The more "yes" answers you get to the above questions the higher the quality of the readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers. The bottom line at all times is the sales you receive as a result of your ad placement. The higher the readership quality the higher quality prospects and customers you will receive and the less refunds you will have to process :O). So next time that you're in two minds about doing things the quick way (looking for quick results with no research, high chance of monetary loss) or the slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in the long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon the pun) for his money. Now which one are you?that Turtle or that Hare? Copyright 2003. Karin Manning. All Rights Reserved. About The Author Karin is the webmistress of http://www.reprintrights4u.com/earnprofitsmonthly. Subscribe to her newsletter Net Wealth with up to the minute tips and techniques for growing your business online by visiting http://www.reprintrights4u.com/earnprofitsmonthly today.
MORE RESOURCES: One of my brightest and most successful mentoring clients, copywriter Mark Pocock, told me something shocking this morning. Mark is fully booked--even in this crazy economy--but nevertheless, he managed to slip away for a couple of days to attend an... Next month, you can find out in a couple days what I spent years learning... rather slowly, awkwardly and painfully. The publishing industry is like a cross between • an obstacle course • a live minefield, and • a treasure... If real-estate (and now, wealth-building) guru Robert Allen has made one lasting contribution to Western (make that World) Civilization, I would nominate the phrase I'm almost sure he came up with: "Multiple Streams of Income." Entrepreneurs and those born into... It may be the most memorable scene from American movies in the 1960s. A graduation party at his parents' home in Pasadena, California. Mr. McGuire (played by Walter Brooke) comes up to Benjamin (the young Dustin Hoffman) and the following... Here's the skinny: A Great Offer will boost your sales more than anything else. But what is a great offer? Ah, that's the question few can answer. "Million Dollar" Mike Morgan did... and he appeared on a free teleseminar with... The smartest people I know these days aren't debating whether or not we're in a recession -- they're taking action to counter the effects of a slowed economy on their business. I recently contributed a chapter to Scott Aughtmon's excellent... If you are in Internet marketing, you've probably heard of John Reese. He made business history four years ago with his product Traffic Secrets. The sales letter, written by my friend copywriter extraordinaire Michel Fortin, brought in over $1 million... A number of people today asked me about the secret alliance between me, super-copywriter Million Dollar Mike Morgan, and Traffic Geyser co-creator Frank Sousa. Hey, I'm sworn to secrecy on this project. So I can't say much. But, I can... Top freelance copywriters Ryan Healy and John "Angel" Angelache noticed that a lot of other copywriters are having the "Rodney Dangerfield problem" -- namely, they don't get no respect from their prospects and clients. It's a real problem. Fortunately, there... The man who hired him to go on-camera revealed in USA Today last week that Tim Russert repeatedly refused because, he said, he was ugly. Finally he gave in and said yes. He didn't change the way he looked. But... If you become a skilled copywriter, sooner or later, you're going to run into a situation like one of my mentoring clients did recently. The publisher of an info-product on making money in a niche market hired a copywriter. The... ... a video sales letter! Video has gotten easier and easier to put up on the Web, and now Mike Stewart has (once again) come up with some great innovations to make posting video sales letters easier than ever before.... Just returning from three solid days of deep focus on just the right word (as a teacher at John Carlton's fabulous 3-day 17 Points of Copywriting workshop), I was astounded to see the above headline in this morning's San Francisco... I know a guy who has raised over $100 million for other companies and recently convinced a major Hollywood studio to do a licensing deal that could end up making Internet history. Usually people like that don't bother to talk... Famous advertising guru of yore, James Webb Young, said it many years ago: Every advertiser has the same problem, and that is to be believed. What makes people believe you? That's pretty well known: it's proof, of the benefits and/or... Last Monday, I interviewed "reluctant guru" Nancy Andrews, a very sharp search engine guru. How sharp? She and her husband are #1 on Google in their business, The Golf Collection, on for their chosen keywords, "golf gifts." She's helped others... A lot of people have asked me if I'm going to put on a live copywriting seminar this year. The answer is no... not exactly. I won't, but, I only have ONE live program where I'll be teaching. I'll be... This weekend I spent three electrifying days at Michael Cage's small, intimate and cutting-edge powerful seminar on how to use teleseminars and webinars to make maximum marketing profits. Michael is an old friend of mine and has really stayed under... I was at the grocery store today (Sunday) strolling past the magazine rack when these words jumped out at me: There Will Be BloodWhy The Right Hates McCain It was the cover headline for Newsweek magazine (which doesn't look like... Mr. Moneyfingers" is the nickname given by a client to Chris Haddad, one of the outstanding copywriters I'm mentoring.Chris joined me Thursday for a conversation you can listen to on the Web. We talked about how to set up a... |
|
|
|
RELATED ARTICLES
Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow So how do smaller businesses use the internet to drive traffic and improve their cashflow?The upfront answer is building a permission based contact database tied into your website.Build a targeted list and you will have cashflow on demand. 5 Keys To A Successful Ezine There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.1- HostingYou need good reliable hosting for your website. An Embarrassment of Riches - Part II The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words:"Determine requirements with respect to the application of unique identifiers to eBooksDevelop proofs-of-concept for the use of DOIs with eBooksDevelop technical demonstrations, possibly including a prototype eBook Registration Agency."It is backed by a few major publishers, such as McGraw-Hill, Random House, Pearson, and Wiley. Future of Electronic Publishing UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication of at least 49 pages excluding covers".The emergence of electronic publishing was supposed to change all that. Convert Your Newsletters into Immediate Cash One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!Simply combine the educational content of your newsletter with a monthly promotion described in the covering e-mail or on the page of your website where readers can download each issue. 10 Valuable Tips For Ezine Publishers 1. Write your own articles. Start Your Own Ezine Newsletter & Profit! The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. Medium and the Message A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.The more paranoid point at the music industry. Tips on Using Constant Contact to Create Your Company Newsletter If you run your own business like I do, you don't have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email marketing software to create my company newsletter. Ezine Publishing Donts When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers. Become an E-Book Author ... Make Money From Your Knowledge! "E-Book" is short for Electronic Book---an organized set of content delivered in an electronic format. There are many different types of e-books including packaged executables, PDF, and formats for the handheld computer. Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template If you want to have a successful newsletter, you need to have a professional newsletter design. And the more newsletter design ideas you get, the better layout you can design. Newsletter Software Newsletter SoftwareWhat types of newsletter software can I use to make the creation and publishing of my newsletter an easier task?Newsletter Software can be divided into different categories.1. Writing Effective Newsletters It's obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of information that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome. 8 Killer Mistakes For Ezine Failure You Must Avoid It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages! If you remember, the majority of people (i.e. Are You Getting The Most Out Of Your Ezine? There are two reasons to publish an ezine. 1. Need Ezine Content - Think Holidays Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall theme, a topic, graphics, as well as content. 10 Winning Ezine Publishing Tips 1. Share your personality with your subscribers. 6 Important Tips For Choosing Ezine To Advertise In Did you ever wonder why some business owners seem to be able to pull in all the business they want, while others - perhaps you -can't seem to get any momentum? More often than not, it is because the successful ones have learned from marketing experts what works and what doesn't work in their marketing and promotional materials. Some marketing secrets seem to be secrets simply because they're widely known or understood.
|
| Home | Site Map |
| © 2008 Mpact Marketing Concepts |