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Mpact Marketing Concept's E-zine Publishing Information |
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7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long. But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right? You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for. You work hard on your e-zine, so let's make your e-zine work foryou! Here are 7 simple ideas on how to accomplish this: By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing. So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes! I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional. Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility. Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject. A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..." I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services." I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it. At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers. For example, here's what I put at the bottom of every "E-zine Queen" newsletter: Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results." It's a step-by-step manual that walks you through the entire process. It's available, along with "The E-zine Queen Resource Report" (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/ MORE RESOURCES: One of my brightest and most successful mentoring clients, copywriter Mark Pocock, told me something shocking this morning. Mark is fully booked--even in this crazy economy--but nevertheless, he managed to slip away for a couple of days to attend an... Next month, you can find out in a couple days what I spent years learning... rather slowly, awkwardly and painfully. The publishing industry is like a cross between • an obstacle course • a live minefield, and • a treasure... If real-estate (and now, wealth-building) guru Robert Allen has made one lasting contribution to Western (make that World) Civilization, I would nominate the phrase I'm almost sure he came up with: "Multiple Streams of Income." Entrepreneurs and those born into... It may be the most memorable scene from American movies in the 1960s. A graduation party at his parents' home in Pasadena, California. Mr. McGuire (played by Walter Brooke) comes up to Benjamin (the young Dustin Hoffman) and the following... Here's the skinny: A Great Offer will boost your sales more than anything else. But what is a great offer? Ah, that's the question few can answer. "Million Dollar" Mike Morgan did... and he appeared on a free teleseminar with... The smartest people I know these days aren't debating whether or not we're in a recession -- they're taking action to counter the effects of a slowed economy on their business. I recently contributed a chapter to Scott Aughtmon's excellent... If you are in Internet marketing, you've probably heard of John Reese. He made business history four years ago with his product Traffic Secrets. The sales letter, written by my friend copywriter extraordinaire Michel Fortin, brought in over $1 million... A number of people today asked me about the secret alliance between me, super-copywriter Million Dollar Mike Morgan, and Traffic Geyser co-creator Frank Sousa. Hey, I'm sworn to secrecy on this project. So I can't say much. But, I can... Top freelance copywriters Ryan Healy and John "Angel" Angelache noticed that a lot of other copywriters are having the "Rodney Dangerfield problem" -- namely, they don't get no respect from their prospects and clients. It's a real problem. Fortunately, there... The man who hired him to go on-camera revealed in USA Today last week that Tim Russert repeatedly refused because, he said, he was ugly. Finally he gave in and said yes. He didn't change the way he looked. But... If you become a skilled copywriter, sooner or later, you're going to run into a situation like one of my mentoring clients did recently. The publisher of an info-product on making money in a niche market hired a copywriter. The... ... a video sales letter! Video has gotten easier and easier to put up on the Web, and now Mike Stewart has (once again) come up with some great innovations to make posting video sales letters easier than ever before.... Just returning from three solid days of deep focus on just the right word (as a teacher at John Carlton's fabulous 3-day 17 Points of Copywriting workshop), I was astounded to see the above headline in this morning's San Francisco... I know a guy who has raised over $100 million for other companies and recently convinced a major Hollywood studio to do a licensing deal that could end up making Internet history. Usually people like that don't bother to talk... Famous advertising guru of yore, James Webb Young, said it many years ago: Every advertiser has the same problem, and that is to be believed. What makes people believe you? That's pretty well known: it's proof, of the benefits and/or... Last Monday, I interviewed "reluctant guru" Nancy Andrews, a very sharp search engine guru. How sharp? She and her husband are #1 on Google in their business, The Golf Collection, on for their chosen keywords, "golf gifts." She's helped others... A lot of people have asked me if I'm going to put on a live copywriting seminar this year. The answer is no... not exactly. I won't, but, I only have ONE live program where I'll be teaching. I'll be... This weekend I spent three electrifying days at Michael Cage's small, intimate and cutting-edge powerful seminar on how to use teleseminars and webinars to make maximum marketing profits. Michael is an old friend of mine and has really stayed under... I was at the grocery store today (Sunday) strolling past the magazine rack when these words jumped out at me: There Will Be BloodWhy The Right Hates McCain It was the cover headline for Newsweek magazine (which doesn't look like... Mr. Moneyfingers" is the nickname given by a client to Chris Haddad, one of the outstanding copywriters I'm mentoring.Chris joined me Thursday for a conversation you can listen to on the Web. We talked about how to set up a... |
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